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Most creatives don’t struggle with marketing because they’re incapable. They struggle because they were never built like traditional businesses.
If you’re a tattoo artist trying to understand marketing, this will probably feel familiar.
You didn’t start with a business plan.
You started by doing something you love.
Then you got paid.
Then, somewhere along the way, you realised you were running a business. And now you’re expected to figure out marketing on top of everything else. That’s where things start to feel confusing, forced, or disconnected from who you are.