Relevance Beats Reach10

A Practical Guide to Marketing for Tattooists

Most creatives don’t struggle with marketing because they’re incapable. They struggle because they were never built like traditional businesses.

If you’re a tattoo artist trying to understand marketing, this will probably feel familiar.

You didn’t start with a business plan.
You started by doing something you love.

Then you got paid.

Then, somewhere along the way, you realised you were running a business. And now you’re expected to figure out marketing on top of everything else. That’s where things start to feel confusing, forced, or disconnected from who you are.